Retail business in the Middle East appoints new retail Middle East hub leader

Permasteelisa Group has reinvigorated its retail business in the Middle East, with the appointment of Hachem Alabed as its new Retail Middle East Hub Leader.

Hachem, will support the growth of the company’s specialist retail division – Permasteelisa Gartner Retail – in the region, as it targets further expansion in key markets globally. He has relocated from the company’s London office, where he had been based since 2015. Hachem has a range of experience in project, contract and operationally focused roles, most recently, he headed up the special projects team in London.

Permasteelisa Gartner Retail designs, fabricates and installs high-end luxury retail façades and fit outs, translating the vision of iconic brands and the world’s leading architects into reality. From its centres of excellence in Asia, the USA – and now in the Middle East – the retail team draws on expertise and resources globally to meet the needs of each unique project. The company has delivered in excess of 1,500 high-end retail stores, with over 100 more projects currently underway.

Antoine Cazalis de Fondouce, Permaseelisa Gartner Retail’s General Manager, comments: “We have a strong and growing team of over 185 specialists and I am delighted that Hachem has joined us to head up the Middle East operation.

“We have in the past delivered many retail projects in the Middle East. With the appointment of Hachem, we look forward to refocusing our presence and being the retail facade and fit out specialist of choice in the region once again.”

Alessio De Mitri, Executive General Manager for the Group’s Permasteelisa Gartner Middle East division more broadly adds: “Hachem is a welcome addition to the Retail team here in the Middle East as we not only aim to reinvigorate this luxury retail division but also Permasteelisa Group in the Middle East as a whole.”